Digital platform arrives on the street with Casino outdoor campaign

Offline campaign connects for the first time with the Programatic platform XAXIS from the largest worldwide media group Group M.

In Portugal the digital platform XAXIS has established close partnerships with several national media groups to understand online user behaviour and interests.

Cemusa out-of-home Advertising has launched a full WiFi Advertising network with more than 80 WiFi FREE hotspots in large Portuguese cities connected to an advanced software campaign management platform (developed by Cemusa). This innovative and unique system is now linked and integrated with XAXIS programatic platform to offer intelligent features and digital campaigns available for brands and advertisers.

According with Carlos Botão (Head of Innovation from Cemusa), this type of campaign has been developed for the first time worldwide and offers a seamless and perfect connection between the online and offline world offering effective results for combined campaigns working together on the consumer top-of-mind and on digital conversion results.

The poster offers the right call-to-action to engage users with brands. Right after the WiFi connection consumers receive a pop-up banner that understand user interests, clicks and can create an affinity profile to address a larger group of people on the online channel.

The innovative campaign has been developed by Mindshare, a media agency that is part of Group M and in partnership with Cemusa Tec, the innovation unit from Cemusa.