Month: August 2013

Are you enough fan to get a free magazine?

Posted on Updated on

A Billboard magazine launched an app for mobile devices that rewards dedicated music fans with a free copy of their magazine.

The Fan Check Machine requires that you have at least 20 tracks on your MP3 device. Check the Video

This entry was posted in News and tagged .

A Mobile-Social World

Posted on Updated on

photo
The world is changing …
The world we know is processing more information in an hour than the generation of our grandparents processed in two decades.
The digital world has changed and this change of paradigm related with the time that the information is designed makes any technical book obsolete in no time. Maybe because of these facts, Mobile Devices are naturally taking the domain of the new world. This happens due to the fact that such devices have the possibility of being online all the time, they are easy to handle and transport and allow continuous access to any information incredibly fast. Mobile Devices adapt perfectly to the new kind of human being that Digital Darwinism chose during the process of evolution.
There is a new way of socializing!!!
To process and share much information as possible in a short time is the goal of the new social man.
Social networks fit like a glove in this new emerging demand. Maybe there is a growing trend despite the pessimistic studies that reveal a decline after the first few years of existence. The truth is that trends of using social networks as a way to obtain and share information are growing without barriers to prevent this growth. Why? Because people have always had the need to communicate. To communicate is such important and natural as eating, drinking and sleeping. Communication makes ourselves look for the inside as social beings. Social being knows what is in the recognition of others. I am this, because others recognize me such as that. The communication is what allows us to recognize and be recognized, and this is the reason why dialogue is so important to us. Social networks have transformed the way of dialogue, we talk with dozens, hundreds or thousands of people who are within our network, in a simplified way, by absorbing and sharing information. This is the absolute reason why social networks have not ceased to be a trend, because they adapt perfectly to the need for dialogue between individuals of the same species seeking recognition as a social man.
When social networks and Mobile Device are…
Apparently, Mobile Devices and Social Networks are the two major developments that have emerged in parallel through the existence of a new species that feeds such an evolutionary strategy. Therefore, the merge between this two is one of the strongest trends nowadays. The vast majority of social networkers access their account via their mobile device, more specifically their smartphones. The use of Smartphones is a reality that will approach 100% in any developed country in the coming years and within no time everyone will be online 24 hours a day through these smart tools. This is the huge demand that the digital world will impose to the major telecommunication operators worldwide soon. All smartphones will have access to the internet with the same natural way that operators give access to voice calls. If now, social networks and Mobile Devices go hand in hand at the time, soon will be completely inseparable.
How does this change affects the market?
As with any change, only the strongest species will survive. They call themselves the species most suitable. Humans have an incredible ability to adapt and this time will be no different, and the market will surely be one of the most obvious ways in which this selection is relentless and where such  adaptibility will  be tested. Brands including major global brands, will find themselves forced to participate in this test, and this is the time to prepare for what is coming – which actually is already there. It is in the new digital species that  brands have to focus their products, their actions, their strategy and their way to communicate. This way, is the only way to deal with the new world. The world has changed and requires changes. Welcome to the new digital world, the future is now!!
Written by: Ricardo Teixeira

This entry was posted in Mobile, Social Networks and tagged , , .

Mobile Media – the new media revolution

Posted on Updated on

IMG_1890

Are we in the Age of Mobile Media?
The last 30 years show us that mobile technology is evolving at an incredible speed.
In about 30 years of evolution the processing capacity of the smartphones has increased so fast that we almost could be able to launch spacecrafts into the universe.
Processing capacity, size of the displays, high connectivity and huge mobility make the current equipments fantastic tools that we are also using to speak on the telephone.
With this extreme change to the usage standards, Smartphones take more and more space into our lives and are each day increasingly needed.

Media and Mobile
Mobile Internet access, social networks, and a set of almost unlimited apps that arise every day, make the Smartphone an important piece that is changing the face of several business sectors.
Media cannot run away from this market trend. Keep resisting to the evolution should be a dramatic error and a resistance that we cannot control.
The new generations and the upcoming catch new technologies almost from birth age. It may happen that the Smartphone can evolve and become any other thing that can improve more and more the access to information. Special glasses like Google glasses? A mix between a watch and a smartphone? It will not take that long for us to know what will happen. Soon we will know and the media integration is a path that we are still travelling.
From mobile shopping, mobile video, mobile advertising, mobile and social games, the types of usage are growing more and more.
May advertising be intrusive in private and personal equipments? Probably yes, however we are becoming more connected to intelligent systems are everybody interact daily.

Mobile Media VS Traditional Media
The success formula will not be found in the usage of smartphone as a media channel, but to use its engagement capacity and the mobility to capture consumers attention and also make him interact with the brand. The future show us a very clear path. The traditional media will increase the potential of Smartphones and this is the right trend.
And the Outdoor media (also known today as Out-of-Home) is in the right position to lead this movement and to make this mix media interaction to become a huge success. Outdoor is in the right position…in the streets next to the customer and on its way. All we need to do is to activate this interaction between the Smartphones and the consumers.

The Future!
Mobile is the Future? We believe in this, but it will be much more powerful when integrated with the other media.

This entry was posted in Mobile and tagged , , , .

QR Codes – are you ready to get maximum benefits for your business with mobile engagement?

Posted on Updated on

Image

Tendencies

Smartphone technology grows very fast nowadays.
With high penetration in countries like France, UK, US, Germany, Italy and China there is no doubt that these new toys are everything but simple phones.
Everyday new developments are made upon this technology in therms of marketing, comunication and customer engagement. QR Codes and NFC are completely in the scope of these new developments.
Used in a smart way, QR Codes and NFC can be part of customer engagement strategies and increasing results for brands. There are several successfull examples of usage of this type of mechanisms.
Forget simple usage of QRCodes as links for websites or videos and let’s focus on smart ways to take advantage of this tools. From posters to magazines, shop entrances or more original places as gardens, buildings or buses, etc, QRCodes or NFC can be introduced in any support with practical objectives in communication purposes and objectives. Used in the right way they can increase the potential of any marketing campaign.

Efficient QRCodes

QRCodes must be used in a more interesting way to consumers. Why not give to consumers an immediate advantage at the point of purchase to promote immediate decisions? A voucher, instructions of usage of an equipment, usefull information as contact and support departments, customers testemonials.
Do not forget an important part…to instruct the consumer to download a QRCode reader from the APP markets is also a good practice.
We know that Smartphones will innevitable make part of our lives, as new apps and functionalities are growing and appearing everyday, more and more… We know that smartphones or others new gadgets are destinated to a single purpose…give maximum power to people…so please…be part of our new society…welcome the future!!

This entry was posted in Mobile and tagged , .