Latest Event Updates
Digital platform arrives on the street with Casino outdoor campaign
Offline campaign connects for the first time with the Programatic platform XAXIS from the largest worldwide media group Group M.
In Portugal the digital platform XAXIS has established close partnerships with several national media groups to understand online user behaviour and interests.
Cemusa out-of-home Advertising has launched a full WiFi Advertising network with more than 80 WiFi FREE hotspots in large Portuguese cities connected to an advanced software campaign management platform (developed by Cemusa). This innovative and unique system is now linked and integrated with XAXIS programatic platform to offer intelligent features and digital campaigns available for brands and advertisers.
According with Carlos Botão (Head of Innovation from Cemusa), this type of campaign has been developed for the first time worldwide and offers a seamless and perfect connection between the online and offline world offering effective results for combined campaigns working together on the consumer top-of-mind and on digital conversion results.
The poster offers the right call-to-action to engage users with brands. Right after the WiFi connection consumers receive a pop-up banner that understand user interests, clicks and can create an affinity profile to address a larger group of people on the online channel.
The innovative campaign has been developed by Mindshare, a media agency that is part of Group M and in partnership with Cemusa Tec, the innovation unit from Cemusa.
Outdoor Free Wi-Fi Network “invasion” in Lisbon and Oporto Cities
Castello water, one of the largest brands of mineral water in Portugal is using the smart Free Wi-Fi solution from Cemusa Tec for Wi-Fi engagement advertising. The Wi-Fi advertising from Cemusa offers an additional boost to increase website visits in Outdoor campaigns.
The Cemusa C-Tags Wi-Fi solution is an engagement mobile solution for Wi-Fi advertising that offers high flexibility and deep analytics for brands to track campaign performance and engagement index.
Cemusa Tec flexible Wi-Fi networks offers more than a state-of-the-art Wi-Fi solution for brands and smart cities. The solution includes also a content management platform that offers the highest flexibility and data analysis to improve campaigns for brands and connect real world advertising with digital advertising campaigns.
The C-Tags Wi-Fi platform offers direct access to campaign videos, landing pages, mobile coupons, voting, gammification, m-commerce, app download and all types of engagement available in digital strategies to improve campaign effectiveness and improved mix-media results with out-of-home campaigns.
The Wi-Fi solution has also been tested using the portable Wi-Fi concept certified by Cemusa Tec Innovation department to offer Wi-Fi Branded Campaigns in Gardens, Concerts, Beaches, Boats and to take Wi-Fi networks everywhere.
Out-of-Home Free Wi-Fi solution goes live in Lisbon and Porto cities
Free Wi-Fi solution for out-of-home advertising goes live in Lisbon and Porto.
Cemusa, a leader in Innovation in the out-of-home industry has launched an innovative solution for advertising campaigns in outdoor environment.
The automotive manufacturer KIA, chose Cemusa Free Wi-Fi solution to launch the new KIA Sportage model with a surprising 360º campaign.
Following the creative concept of the campaign, the brand wanted to use a format that could merge the 3 worlds: digital, mobile and above-the-line. The new solution proposed by Cemusa and Global Media was able to reach 100% of requirements of the advertising campaign.
The C-Tags Wi-Fi solution is an intelligent personalized Wi-Fi solution developed by Cemusa Tec department that connects the physical and mobile worlds and opens a huge new window for smart cities infotainment concepts with additional geolocation features.
The new technology aims to improve the interaction between brands and customers and to increase website visits, improve interaction in out-of-home environments and boost sales through mobile brand’s websites with complete analytics to measure the interaction effectiveness.
The solution is also available to be used in other countries and can be exported to new markets and new possibilities.
More information:
Carlos Botão – Head of Innovation Cemusa
Tel. +351 91 597 3270 | carlosbotao@cemusa.pt
Facebook Ads VS Google Adwords: Investing on the right Advertising platform. A matter of Context and Purpose
Some people are starting their businesses and trying to achieve sales from advertising in the digital battlefield.
Find a reason not to invest on Facebook Ads if you want to get better results.
Post by: Jorge Barros
A new pizza business in customer’s pocket?
Pizza Mogul is a website and App, powered by Domino’s, that allows you to create your own pizza, share with your social network and wider community and earn Mogul dough for every pizza sold! Watch this clip to find out exactly how to start your Mogul adventure.
OutLisbon – Going out in Lisbon? Check the available options and have fun in Lisbon
We found a new website from one of our editors and we are presenting it from our followers.
(only available in Portuguese language).
Visit here: OutLisbon
https://sites.google.com/site/outlisbon/
Mobile Tendency Blog 