Out-of-Home Free Wi-Fi solution goes live in Lisbon and Porto cities

Posted on March 31, 2016 Updated on May 7, 2016

Free Wi-Fi solution for out-of-home advertising goes live in Lisbon and Porto.

Cemusa, a leader in Innovation in the out-of-home industry has launched an innovative solution for advertising campaigns in outdoor environment.
The automotive manufacturer KIA, chose Cemusa Free Wi-Fi solution to launch the new KIA Sportage model with a surprising 360º campaign.
Following the creative concept of the campaign, the brand wanted to use a format that could merge the 3 worlds: digital, mobile and above-the-line. The new solution proposed by Cemusa and Global Media was able to reach 100% of requirements of the advertising campaign.

The C-Tags Wi-Fi solution is an intelligent personalized Wi-Fi solution developed by Cemusa Tec department that connects the physical and mobile worlds and opens a huge new window for smart cities infotainment concepts with additional geolocation features.

The new technology aims to improve the interaction between brands and customers  and to increase website visits, improve interaction in out-of-home environments and boost sales through mobile brand’s websites with complete analytics to measure the interaction effectiveness.

The solution is also available to be used in other countries and can be exported to new markets and new possibilities.

More information:
Carlos Botão – Head of Innovation Cemusa
Tel. +351 91 597 3270 | carlosbotao@cemusa.pt