New mobile augmented reality campaign created by the innovation department of Cemusa (www.cemusa.com).
Cemusa Tec creates an innovative mobile marketing campaign for a well known beverage company (Sumol Compal) and focuses on an entertainment engaging game experience for kids.
The consumer opens the app CVision (www.cvision-app.com) and points to the product packaging (Compal Essencial Kids) of the brand and the experience starts.
The game is incredibly fun and will generate lots of entertainment to the kids with facebook interaction. According to Carlos Botão, head of innovation department in Cemusa, “this is a quite nice idea to keep the brand in the top of mind of the target customers. Kids will love it and the interaction with social networks will give an additional boost to the product and campaign visibility”.
Mobile Tendency Blog 